Tourism is the point of convergence between the economy, society, culture, history and the environment. The prospect of tourism dollars justifies initiatives that place an economic value on the these factors. As such the tourism sector should be a leader within the area of sustainable business practice. For some leading companies this is the case. South Africa is regarded internationally as a leader in the area of Responsible and Sustainable Tourism, a term coined 11 years ago in a document called the Cape Town Declaration. Government has taken the topic seriously with a dedicated division focussed on advancing the uptake of responsible tourism and have formulated relevant policies. Be this as it may, uptake is not as broad as it could be and experts will gather to discuss ways to jump up this position and to maximise opportunities in the Tourism.
Tourism Dialogue 2020: 2014 promises to be even more successful, building on the track record of the past 2 years as being a sustainable tourism event not to be missed. We will take the debate to the next level: from the 2012 Dialogue irrefutably concluding that Small Tourism Businesses have a critical role to play in tourism sustainability and that collaboration is key success factor, and the 2013 Dialogue that highlighted how all large corporates have a role to play, regardless as to whether they see themselves as “tourism businesses”.